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Terms of Service for Business Heroes®

Effective Date: January 1, 2025

Business Heroes® is a brand that Pixpro Stockholm AB ("we," "us," or "our") operates, offering services, programs, and resources to business owners. By accessing our website or purchasing our products or services, you agree to these terms and conditions. These terms govern all use of our services, including but not limited to memberships, coaching, community, templates, affiliate links, workshops, masterclasses, webinars, courses, and our mobile application, which is available for download from app stores.

1. Company Information

Company Name: Pixpro Stockholm AB

Address: Blåbärsvägen 22, 181 64 Lidingö, Sweden

Business ID: 5566410691

Contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

2. Scope of Agreement

These terms apply to all services, programs, and resources we provide under the Business Heroes® brand. This includes coaching services, templates, affiliate links, online workshops, masterclasses/webinars (free or paid), standalone online courses, and our mobile application ("App").

3. Eligibility

  • Our services are offered exclusively to business owners on a B2B basis.
  • The individual signing up must be the account holder and is prohibited from sharing login credentials or resources with others

4. Website Use, App Use, and Account Security

  • Access and Use: Users must be 18 or older to access the website, App, and services.
  • Account Responsibility: Users are responsible for maintaining the confidentiality of their account information and all activities under their account.
  • Account Termination: We reserve the right to disable accounts in cases of security breaches or violations of these terms.

5. Payment and VAT Terms

5.1 Prices and VAT

  • All prices listed are exclusive of VAT.
  • For Swedish customers, VAT will be added at the applicable rate during checkout.

5.2 Reverse Charge Mechanism for International Clients

  • The reverse charge mechanism for VAT may apply to businesses outside of Sweden.
  • Under this mechanism, you, as the purchaser, are responsible for accounting for VAT in your local jurisdiction.
  • You must provide a valid VAT identification number during checkout for this to apply.

5.3 Responsibility for Taxes

  • It is your responsibility to comply with local VAT regulations. Using the reverse charge mechanism, we do not collect VAT for customers outside Sweden.

6. Refund Policy

  • Refunds are subject to the specific terms of the purchased program.
  • Refund requests must be submitted to This email address is being protected from spambots. You need JavaScript enabled to view it. within the specified guarantee period.

Refund policies for standalone online courses, workshops, or masterclasses will be detailed on the specific program pages and apply accordingly.

7. Affiliate Links

  • Some links on the Business Heroes® website are affiliate links. These are marked, and we may earn a commission if you click on them and make a purchase.
  • Affiliate links are provided for resources we believe in, but we encourage you to perform your due diligence before purchasing.

8. Coaching Services

  • Coaching sessions provided through our services are advisory and designed to support business owners.
  • Implementation and results are the sole responsibility of the client.
  • Coaching sessions are non-refundable unless otherwise stated in the specific program terms.

9. Membership Access and Termination

  • Memberships are non-transferable.
  • Sharing login credentials or breaching these terms may result in the termination of access without a refund.

10. Intellectual Property

  • All content, including videos, templates, training materials, and resources, is the intellectual property of us.
  • Materials are for personal business use only and may not be shared, reproduced, or distributed without explicit permission.
  • Templates are provided "as is" and do not guarantee specific results.

11. Use of Member-Generated Content and Recordings

  • By participating in our programs or services, you consent to us recording live sessions, workshops, and webinars where members may be present.
  • We reserve the right to use these recordings, in whole or in part, for internal purposes, promotional content, or educational material.
  • Any content, posts, or materials created by members within our community platforms (e.g., discussion boards and group chats) remain accessible to the community even after membership ends. We retain a non-exclusive, perpetual license to use such materials for business purposes.
  • Members waive any rights to request the removal of recordings or content they contributed unless it violates applicable laws or these terms.

12. Workshops, Masterclasses, and Courses

  • Workshops and Masterclasses: These may be free or paid and are designed to provide actionable insights. Access details and terms for each will be outlined at the time of registration.
  • Courses: These courses are designed for independent learning and may include videos, templates, or other resources. Access is limited to the purchaser and subject to the terms outlined at purchase.

Refund policies for these offerings will vary and be clearly stated on the program pages

13. Confidentiality

  • Members must keep proprietary frameworks, templates, and materials shared in our services confidential and may not use them commercially without explicit permission.

14. Prohibited Uses

  • Users agree not to engage in any unlawful activities, harm the functionality of the website or App, or gain unauthorized access to other accounts. Violations may result in account termination and legal action.

15. Disclaimers and Limitation of Liability

  • No Guarantees: While we provide resources and guidance, we do not guarantee specific results.
  • Liability Limits: We are not liable for any damages caused by using our website, app, or services.

16. Guest Contributions

  • We may invite expert guests to participate in our programs, courses, workshops, blogs, podcasts, or video shows on platforms like YouTube. While we carefully vet these guests, we do not take responsibility for the accuracy or completeness of the information they share.
  • Any opinions expressed by guests are their own and do not necessarily reflect the views of our company.

17. Indemnification

  • Users agree to indemnify and hold us harmless from any claims arising from misuse of the website, App, or violation of these terms.

18. Force Majeure

  • We are not liable for delays, interruptions, or the inability to fulfill our obligations under these terms due to circumstances beyond our reasonable control. These include, but are not limited to:
    •  Severe weather conditions and natural disasters.
    •  Pandemic or epidemic.
    •  Government actions or regulations, legal restrictions.
    •  War, terrorist attacks, strikes, lockouts, or labor disputes.
    •  Technical disruptions, theft, vandalism, or unexpected operational disruptions.

In such circumstances, we will make every effort to inform affected participants and minimize service disruption.

19. Changes to Terms or Services

  • We reserve the right to modify these terms or our services. Significant changes will be communicated to members via email.

20. Governing Law and Dispute Resolution

  • These terms are governed by Swedish law. Disputes will be resolved as follows:
    • Initially, disputes should be addressed by contacting us at This email address is being protected from spambots. You need JavaScript enabled to view it..
    • If a resolution is unsuccessful, we will use mediation.
    • Ultimately, disputes will be settled in the courts of Stockholm, Sweden.

21. Third-Party Links and Resources

  • We are not responsible for the content or accuracy of third-party websites linked to or from our site. Use third-party resources at your discretion.

22. Earnings Disclaimer

  • We provide resources, guidance, and tools to help you in your business journey. However, individual results will vary based on various factors, including your commitment, implementation, and market conditions.
  • No guarantees are made regarding specific outcomes, revenues, or success.
  • For more details, please review our Earnings Disclaimer.

Program-Specific Terms

For specific terms related to individual programs, please visit the respective program pages:

  • Business Heroes Terms
  • Workshops Terms
  • Masterclasses Terms
  • Courses Terms
  • Other Program Terms
  • Coaching Services Terms
  • Template Use Terms

Contact Information

For questions about these terms, please contact us at info@businessheroes

PIXPRO STOCKHOLM AB
BLÅBÄRSVÄGEN 22
181 64 LIDINGÖ, SWEDEN

PHONE: +46 8 410 567 60
EMAIL: This email address is being protected from spambots. You need JavaScript enabled to view it.

© 2003-2025 Pixpro Stockholm AB

The trademarks Business Heroes®, Sluta sälj!®, Röda Mattan Policyn®, Livscykelmarknadsföring® are registered trademarks owned by You Rock AB and are licensed to Pixpro Stockholm AB, which develops and manages the brands."