Business Heroes® Academy: Grow Your Service-Based Business with Confidence

Quick links to key sections below

Joining now could be the best decision you make for your business in 2026...

Grow. Then Scale.

Business Heroes® Academy is only for you that owns and runs a service based business.

Your business is generating revenue and is profitable. Now let’s streamline your operations, increase profitability, and be ready to scale.

You work hard. Yet too much still feels reactive. It’s time to shift into clarity, structure & leadership. Sharpen and automate core workflows, use AI where it accelerates outcomes, and delegate with clearly defined roles and accountability. When this foundation is in place, scaling with leverage and confidence becomes inevitable.

Start now to use the rest of 2025 to build clarity, systems & momentum so you step into 2026 scaling with purpose.

Apply for Membership

Not sure if you’re ready to apply? Book Your Free 30-Minute Growth Strategy Call. We’ll explore if the Academy fits your goals.

14-Day Guarantee: If you don’t see value, get a full refund. Read more

Global & inclusive: Members from all over the world are welcome. During the application process, we will see if you are able to get adjusted pricing based on your local economy. Read more

Sarah Watz, co-founder of Business Heroes® and your mentor in Business Heroes® Academy

Apply to the Business Heroes® Academy

Get unstuck and into action

Level up with sustainability

Trying to scale a service-based business without a plan and alone is overwhelming

Without a clear plan or a supportive structure, here’s what too many service business owners face:

Struggling to attract clients

Attracting the right clients feels like a constant struggle, making progress inconsistent and frustrating.

Wasting time and energy

Juggling countless tasks leads to chasing random ideas that don’t move your business forward.

Feeling lonely and isolated

Running a business alone (even if you have a fantastic team) can feel isolating, with no one to turn to for support or advice.

And that leads to sleepless nights, frustration, and a growing feeling that you’re running in circles.

We don’t want that for you!

That’s why we created Business Heroes® Academy. To provide service-based entrepreneurs like you with the frameworks, tools, and community support you need to break free from the grind and build a business that can scale.

With the right plan, clarity, and guidance, you’ll gain the confidence to take control of your business, attract the right clients, and get results. All while feeling supported by a community that understands your journey.

Apply for Membership

Curious how this could work for your business? Let’s map it out together. Book Your Free 30-Minute Growth Strategy Call

Are you a Business Hero?

You might be one if:

You own and run a service-based business.
Your revenue is solid, your work matters, and you’re ready to shift from doing to leading.
You’re tired of reactive delivery, fragmented systems and inconsistent outcomes.
You want more clarity, more structure, and more profitability.
You’re committed to growth, not just growing your workload, but growing your business with intention.

If this sounds like you, you are what we call a Business Hero.

And yes, even solo entrepreneurs qualify because being a hero isn’t about team size, it’s about impact and evolution.

The six-phase Entrepreneurial Journey for service-based business owners

The Entrepreneur’s Journey is our proven method, designed to help you build a thriving business with clarity and confidence. This framework, which spans six distinct phases, provides a clear roadmap. Each phase name tells you where you are once you’ve achieved its five milestones.

Wherever you are now, the Entrepreneur’s Journey is built to help you move from growth mode into scalable structure. Phases aren’t just steps, they’re foundational layers: systems, team, automation so your business can grow without you burning out.

Building a successful business doesn’t have to be overwhelming or uncertain. If you’re a service-based entrepreneur looking to refine your role, gain clarity, and connect with a supportive community, Business Heroes® Academy is here for you. Our six-phase framework transforms your challenges into opportunities, helping you create a sustainable, growing business and lasting impact.

Explore the Entrepreneurial Journey

Comprehensive frameworks and guidance to transform your business

When you become a member of the Business Heroes® Academy, you’re not just joining another course; you’re gaining a complete system to guide your progress.

From weekly progress-driven sessions to expert-led support and a thriving community, every element is designed to help you move from overwhelmed to clarity and from stuck to thriving.

Here’s what’s included:

Live Online

Weekly Booster Session

Start each week with focus and progress.
Set clear priorities and get real-time feedback on your goals.
Join our up to 60-minute live session or watch replays. All sessions are recorded and available within 24 hours for 30 days.
See the full calendar here

Live Online

Bi-Monthly Strategic Power Session

Collaborate with peers and mentors to troubleshoot obstacles and celebrate wins.
Access specialized “Hot Seat” coaching or guest expert insights.
Join our up to 90 min session live or watch replays, with all sessions recorded and available within 24 hours.
See the full calendar here

ON-DEMAND

The Business Heroes® Community

Connect with like-minded entrepreneurs who understand your challenges.
Share insights, celebrate milestones, and find support from peers on the same journey.
Never feel like you’re building your business alone again.

On-Demand

Resources

Access templates, frameworks, checklists, calculators, and workbooks aligned with the six phases of the Entrepreneurial Journey.
Explore a growing library of tools tailored to your business growth.
Receive regular updates with new resources to keep you ahead.

On-Demand

Workshops

Monthly deep dives into topics like marketing, sales, packaging, AI and automation.
Gain practical insights to implement immediately in your business.
Step-by-step training to get it done.

Everything is hosted in the Academy Hub inside the Business Heroes® Community. You can access it via the web browser or our mobile app.

Apply for Membership

How could this work for your business? Let’s map it out together. Book Your Free 30-Minute Growth Strategy Call

The Entrepreneurial Journey Framework

This is the main framework for your progress in your membership. The Entrepreneur's Journey is our proven method that has 6 phases. Each phase name tells you where you are when you have achieved all five milestones in the phase.

No matter where you are in the Entrepreneur's Journey, your membership in Business Heroes® Academy helps you take the next step in your and your company's development. When you become a member, you self-assess your progress in the Entrepreneur's Journey and receive a tailored plan for your and your company's development.

PHASE 1

You are ready

I have clearly defined and embraced my purpose (my why), aligning it with my business vision.
I have set inspiring and achievable goals and actively work toward them with intention.
I plan my time effectively, focusing on the most important activities at each moment.
I follow consistent routines and build habits that help me make steady progress.
I lead my business with a focused mindset, confidently making strategic decisions

PHASE 2

You are aware

I understand the power of my personal and business brand and how they shape my reputation.
I have identified my ideal customers and what they value most.
I clearly define the results my ideal customers achieve through my services.
I structure my services to simplify bookings for my customers.
I understand my ideal customers' journey, from being unaware of my services to becoming loyal clients.

PHASE 3

You have a plan

I have an inspiring business plan and a realistic budget that guide my decisions
I have a clear strategy to attract and engage leads effectively.
I have a streamlined plan to convert leads into customers and make booking effortless.
I have a step-by-step plan to deliver exceptional service and exceed customer expectations.
I have a clear process to encourage referrals and turn customers into ambassadors.

PHASE 4

You're more confident

My marketing consistently generates new leads and expands my network.
My follow-up process keeps leads engaged and drives steady bookings.
I confidently position myself as the best expert to serve my customers.
My customers regularly connect me with new potential clients.
I attract valuable collaborations and partnerships that expand my reach.

PHASE 6

You did it

I continuously digitize, leverage AI, and automate processes to save time and scale efficiently.
I explore and implement new strategies, testing and evaluating for growth.
I have built a talented and efficient team through strategic hiring or contracting.
I run a streamlined, profitable business that operates like a well-oiled machine.
I live my purpose fully and achieve my goals for my business and life.

PHASE 5

You are in control

I use a monthly budget checkin system to track and manage my finances.
I regularly optimize my revenue streams and control costs to increase profitability.
I monitor my customers' journey and continuously refine it to enhance their experience.
I know the value of my customers at booking, annually, and over their lifetime.
I follow well-defined routines and processes to ensure efficiency and consistency.

Apply for Membership

How could this work for your business? Let’s map it out together. Book Your Free 30-Minute Growth Strategy Call.

Built-in time for action and reflection

At Business Heroes® Academy, we know that growth doesn’t happen by cramming more into your schedule. That’s why we’ve included intentional Implementation Weeks throughout the year.

These weeks allow you to focus on integrating what you’ve learned, revisiting key resources, and making real progress without feeling overwhelmed.

During these weeks, you’ll still have access to:

The complete Academy Hub of resources, tools, and templates.
The 24/7 Business Heroes® Community to connect with peers and mentors.
Past session recordings to revisit at your own pace.

During these weeks, no live meetups, such as Weekly Boosters or Bi-Monthly Strategic Power Sessions, are offered. See the full calendar here >>

AI as your virtual team member

At Business Heroes® Academy, we believe AI isn’t just a tool. It’s a valuable team member. That’s why we incorporate AI strategies and prompts throughout the Entrepreneurial Journey, helping you save time, streamline processes, and elevate your results.

Here’s how AI will empower your business growth:

AI is integrated across all training. It is woven into every phase of the Entrepreneurial Journey, from streamlining operations to sharpening marketing strategies.
Task-specific prompts: Access actionable AI prompts tailored to your business needs, whether it’s creating content, organizing data, or brainstorming new ideas.
AI Coach: Your own AI Coach at your fingertips when you need it. It is trained on the methods and teaching inside the Academy. Available in more and more areas of the Academy. (BETA)
Foundation training: In one of our first Bi-Monthly Strategic Power Sessions, we’ll teach you how to “train” your AI as a virtual team member to ensure it becomes a trusted asset in your business.
Always relevant: Our frameworks and tools include AI guidance where it makes the most significant impact, helping you implement strategies faster and more effectively. You even get access to specially trained GPTs that will help you along the way.

Whether you’re new to AI or already experimenting with it, you’ll learn how to maximize its potential and integrate it naturally into your workflows.

Built with you, grows with you

At Business Heroes® Academy, we believe in creating a program that’s as dynamic as the entrepreneurs it serves. That’s why we’re rolling out content phase by phase, starting with the essentials to help you take action right away.

As a member, your voice will play a pivotal role in shaping the Academy. New content will be created based on:

Community demand: Insights and requests from our engaged community.
Weekly Boosters: Topics and challenges discussed during live sessions.
Bi-Monthly Strategic Power Sessions: Additional resources designed to deepen and expand on key meeting discussions.

This means the Academy grows alongside you, ensuring it delivers exactly what you need to scale and thrive.

Even as the program fills with valuable resources, our commitment to growth doesn’t stop. We’ll continue adding fresh content every month to keep the Academy dynamic, relevant, and packed with value.

What this means for you:

Immediate value: Gain access to core resources and live sessions to start making progress right away.
Influence: Guide the creation of new tools, workshops, and content tailored to your journey.
Ongoing growth: Stay inspired with new materials released regularly, ensuring there’s always something fresh to explore and implement.

Your feedback shapes the future of Business Heroes® Academy, making this program a collaborative and evolving resource for every entrepreneur who joins.

Find belonging in a community that understands

Inside the Academy: Stories from Business Heroes

I felt stuck and needed a much-needed nudge to dedicate time and focus on business development.

During my membership, I developed my method—Crewcrafting®!

Meeting and growing alongside other entrepreneurs is essential!

Richard Gradin, founder and owner of Crewcraft Sweden AB

The best thing about being a member of Business Heroes® Academy is, above all, having a sense of belonging — especially when you’re on your own.

I’ve gained so much knowledge, expertise, and the exchange of experiences, which has been invaluable for someone like me, who always works alone.

Gaining that knowledge and being challenged in my business have been incredibly valuable.

Anna Eliasson, Organizational Consultant.
Founder and owner of 4change

My calendar has become structured, and I’ve learned to truly prioritize my time in favor of my business, which can be a challenge when, like me, you work from home with your personal life just around the corner.

I look forward to our Weekly Boosters every week - experiences are shared, and the week’s milestones are addressed. Getting things done! … simply put.

Marie Graf, Certified Massage Therapist & Trained Laser Therapist. Founder and owner of Muskler i Form

The most significant value of being a member of Business Heroes® Academy has been moving from clarity to clarity. I’ve struggled to pinpoint what I do, what I offer, and what the value is for the customer. Gaining clarity on that and how I can express it has been incredibly valuable.

Eva Eliasson, Coach & Investor
Founder and owner of Levande Varumärken

As a member, I’ve gained access to online courses, workshops, structures, processes, materials, templates, and more, which I’ve been able to explore at my own pace. This treasure trove of information has given me the tools to develop both myself and my business. Now I work more efficiently and systematically.

Maria Stjernberg Åkermark, CEO
Owner of RaMa Medical

After joining Business Heroes® Academy, I feel comfortable with who I am and my message. I am confident in my expertise and ability to help the clients I want to work with. I’ve gained clarity!

Patricia Strand, Relationship Consultant
Founder and Owner of Evolutivas

Curious what this could look like for you? Let’s explore it together. Book Your Free 30-Minute Growth Strategy Call.

Apply to Join the Academy

Structure, support & strategy to grow your service business with more ease and purpose.

Business Heroes® Academy isn’t another course you buy and forget.

It’s a commitment to your next level of leadership, profitability, and freedom.

We review every application personally to make sure you’re in the right room for your next stage of growth.

If you’re ready to shift from doing it all yourself to leading a business that runs with structure and clarity, your journey starts here.

We believe ambitious entrepreneurs exist everywhere, and opportunity should too.

Our Global Scholarship Program, inspired by the Big Mac Index, allows you to adjust your membership investment based on your local economy.

That means your access to growth is never limited by geography or currency.

During the application process, we’ll explore together whether you qualify for an adjusted membership investment.

Apply today! We review every application within 48 hours.

Ready to Build the Business You Deserve?

Join a community of driven entrepreneurs all committed to leveling up together.

Apply (Free & Easy)

Tell us about your business: Where you are now and what you want to achieve in the next 6–12 months.

This helps us understand if the Academy is the right fit to help you reach those goals.

✅ Takes 10-15 minutes.

✅ 100% free and non-binding.

Application Review

Sarah will personally review every application within 48 hours.

We look for service-based business owners who are ready to move from “busy” to scalable and strategic.

If your goals align with the Academy framework, you’ll receive an invitation to book a private Application Call with Sarah.

Private Application Call with Sarah

This isn’t a strategy call. It’s a focused, collaborative conversation about fit.

Together, you’ll:

Clarify your goals and desired outcomes for the next phase of growth.
Explore how the Academy's structure and community can support you.
Discuss membership options and, if relevant, the Global Scholarship adjustment.

If it’s a mutual fit, you’ll receive a personalized welcome link to join and get started immediately.

Decide with Confidence

Once accepted, the next move is yours. You’ll receive your personal payment link and be invited to join the upcoming intake.

Membership investment starts at $997/month (or €997/month), with savings available when you join with a 6- or 12-month plan.

We limit the number of new members per round to ensure every Business Hero has a smooth, personalized onboarding experience.

This way, you’ll start strong: fully supported, connected, and ready to grow.

Start Your Application

To apply is 100% free and non-binding, and is reviewed within 24–48 hours. You’ll hear from us personally.

We'll talk about your membership options and pricing (depending on whether you receive access to the scholarship) during the Application Call.

Spots are limited per intake.

What's included & important dates

What’s included in the membership:

Access to weekly workshops, strategy sessions & accountability so you consistently move forward.
Resource library with blueprints, guides & frameworks you can apply immediately.
On-demand training + community support so you never feel stuck.

Important dates:

See the live training calendar

Is this for you?

For you if…

You run a service business with clients and a team, but feel reactive more often than proactive.
You’re ready to stop firefighting and start operating with structure.
You want clarity, scalability & consistency in your growth.

Not for you if…

You haven’t hit consistent revenue yet (you’re still exploring)
You prefer chasing clients over building systems
You’re not willing to do the mindset + structure work before expecting scale.

Imagine a business ...

with minimized stress and clear growth towards your vision of success. With Business Heroes® Academy, not only achieve your financial goals but also enjoy more time for what's important, ensuring a sustainable future as an entrepreneur.

It's time to level up

Don’t let 2026 be another firefight year. Rebuild with intention, gain systems, reclaim your time. Become a Business Heroes® Academy member today and watch your vision turn into a thriving reality.

Apply for membership

Become part of a dynamic community of service-based business owners and gain access to our proven frameworks, live sessions, tools, and expert guidance to help you level up.

Align & Activate

Break free from overwhelm with step-by-step guidance, expert-led support, and actionable strategies you can implement immediately.

Scale with Leverage

Attract the right clients, optimize your operations, and scale your business to ensure long-term profitability and success.

By joining the Business Heroes® Academy, you’re stepping into a community that’s built on trust, collaboration, and a shared mission: to help entrepreneurs worldwide build sustainable, purpose-driven businesses that bring their visions to life. We can’t wait to see you soar!

Hi, I'm Sarah and I'll be your guide!

I'm Sarah Watz, founder of Business Heroes® Academy, senior business strategist, and seasoned entrepreneur based in Stockholm, Sweden.

Over the years, I've spoken at events for entrepreneurs across six continents, from Silicon Valley to Malaysia. With over 25 years of entrepreneurial experience and having empowered more than 10,000 entrepreneurs worldwide, I have a deep understanding of the universal challenges and opportunities in building a successful service business.

From keynote speeches in Moscow and Nairobi to strategic sessions in Vancouver and London, I've witnessed firsthand how the principles of business success transcend borders.

Through your Academy journey, we'll work closely together. I'll be your biggest supporter, trusted challenger, and the one who sees your full potential. My global perspective forged through years of international consulting means you'll have access to battle-tested strategies that work across cultures and markets.

Together, we'll transform your expertise into a profitable, sustainable business that lights you up. I've navigated the highs and lows of entrepreneurship personally and alongside thousands of service business owners worldwide. Now, I'm excited to share these proven insights with you.

Let's make your business thrive wherever you are.

Want to know more about my story? Visit sarahwatz.se

25+

YEARS RUNNING BUSINESSES

10,000+

Entreprenurs helped

Our 14-day guarantee

At Business Heroes® Academy, we’re committed to helping you move from stuck to thriving. We believe in the power of this program to transform your business.

To ensure you feel confident in your decision, we offer a 14-day guarantee.

During this time, you’ll have the opportunity to explore the Academy, attend live sessions, and access our resources. Let us know if you feel it’s not the right fit, and we’ll issue a 100% refund. We’re here to support your business growth and give you peace of mind as you begin this journey.

Apply for Membership

The best business decisions come from genuine conversations. Let's take this time to truly understand your needs and see if we're the right fit for your journey.

Schedule a free 30-minute growth strategy call

A relaxed 30-minute conversation to explore if Business Heroes® Academy is the right next step for your business journey.

During our 30-minute growth strategy call, we'll:

Understand where you are in your business journey
Explore your specific challenges and goals
Map out how the Academy's frameworks could support your growth
Answer all your questions about membership
Ensure you have clarity about your next steps

Why a growth strategy call?

No pressure or hard selling
Genuine conversation about your business
Clear insights into whether the Academy is right for you
Opportunity to 'meet' Sarah before joining

Schedule a free 30-minute growth strategy call

Your questions, answered

What makes Business Heroes® Academy different from other business programs?

Unlike generic courses, the Academy focuses on real implementation. You get mentorship, accountability, and structured systems that help service entrepreneurs grow without burnout—no theory overload, just clarity and action.

What is Business Heroes® Academy and who is it for?

Business Heroes® Academy is a global mentorship and growth program for service-based entrepreneurs who want to build structure, systems, and sustainable growth. It’s ideal if you already have clients and want clarity, consistency, and momentum.

How does the Academy help service-based entrepreneurs grow?

The Academy combines weekly live sessions, step-by-step frameworks, AI-powered tools, and a supportive community to help you streamline operations, attract the right clients, and lead your business with confidence.

How much time do I need to dedicate each week?

Most members invest 2–5 hours per week. That includes attending or watching replays of live sessions, implementing what you learn, and engaging with the community for support and feedback.

Can I join Business Heroes® Academy if I work in-person with clients?

Yes. Many members deliver services in person. The Academy helps you integrate smart systems and digital tools to work more efficiently and free up time, without losing the personal touch your clients value.

What results can I expect after joining?

Most members experience clearer focus, improved profitability, and reduced stress within the first 90 days. With consistent participation, you’ll create repeatable systems that support long-term growth and work-life balance.

Does the Academy include AI training for entrepreneurs?

Yes. You’ll learn how to use AI as a virtual team member through practical sessions and ready-to-use AI prompts tailored to marketing, automation, and productivity tasks in service-based businesses.

What kind of community support will I get?

You’ll connect with a global group of service-based entrepreneurs through our online community. Members share wins, challenges, and advice, and you’ll have regular mentor access to stay accountable and supported.

What if I can’t attend the live sessions?

No problem! All Weekly Booster Sessions and Bi-Monthly Strategic Power Sessions are recorded and available for 30 days in the Academy Hub. You’ll never miss out on crucial insights or support.

Is the program suitable for new entrepreneurs?

Business Heroes® Academy is best suited for entrepreneurs who already have an established business and want to scale or refine their operations. If you’re just starting, some foundational business experience is recommended to get the most value from the program.

What happens during Implementation Weeks?

Implementation Weeks are intentionally designed to give you space to apply what you’ve learned, revisit resources, and focus on your business. There are no live meetups during these weeks, but you’ll still have full access to the Academy Hub, the 24/7 Community, and past session recordings.

How is new content added to the Academy?

New content is created based on demand from the Business Heroes® Academy community, discussions during Weekly Booster Sessions, and insights from Bi-Monthly Strategic Power Sessions. This ensures that every addition is tailored to the challenges and opportunities members are currently facing.

Do I need to pay upfront, or can I join with monthly payments?

We offer flexible payment options. You can pay monthly at $997 (or €997/month) or choose 6- or 12-month plans to save.

How do I access everything?

Log in through our web platform at app.businessheroes.io or download the free Business Heroes® app on iOS or Android. All program resources, recordings, and community interactions are hosted there for your convenience.

Still have questions? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. or book a Growth Strategy Call with Sarah