Business Heroes® Academy: Grow Your Service-Based Business with Confidence

Sarah Watz, co-founder of Business Heroes® and your mentor in Business Heroes® Academy

Take your business from stuck to thriving - join

Business Heroes® Academy

Where service-based entrepreneurs like you transform insights into action and create lasting impact. With coaching, training, and frameworks, we’ll help you unlock growth opportunities and turn clarity into results.

Join now as a founding member

Schedule a free fika call

Join the Business Heroes® Academy

Get unstuck and into action

Level up with sustainability

Trying to grow a service-based business without a plan and alone is overwhelming

If you don’t have a clear plan or a supportive community, here’s what can happen:

Struggling to attract clients

Attracting the right clients feels like a constant struggle, making progress inconsistent and frustrating.

Wasting time and energy

Juggling countless tasks leads to chasing random ideas that don’t move your business forward.

Feeling lonely and isolated

Running a business alone can feel isolating, with no one to turn to for support or advice.

And that leads to sleepless nights, frustration, and a growing feeling that you’re running in circles.

We don’t want that for you!

That’s why we created Business Heroes® Academy - to provide service-based entrepreneurs like you with the frameworks, tools, and community support you need to break free from the grind and build a business that works.

With the right plan, clarity, and guidance, you’ll gain the confidence to take control of your business, attract the right clients, and get results—all while feeling supported by a community that understands your journey.

Become a founding member

Schedule a free fika call

Does this sound like you?

You’re passionate about your work, but the business side feels overwhelming.
You’ve tried courses, books, and advice, but nothing sticks or delivers results.
You feel like you’re doing everything alone, without clear direction or support.

Your Journey Starts Here—Join as a Founder

A proven path to clarity, growth, and confidence

When you join Business Heroes® Academy, you’ll get everything you need to transform your expertise into a thriving, sustainable business—without burning out.

Our step-by-step framework, live support, and engaged community will guide you every step of the way.

The six-phase Entrepreneurial Journey for service-based business owners

The Entrepreneur’s Journey is our proven method, designed to help you build a thriving business with clarity and confidence. This framework, which spans six distinct phases, provides a clear roadmap tailored to your growth. Each phase name tells you where you are once you’ve achieved its five milestones.

No matter where you are in the Entrepreneur’s Journey, your membership in Business Heroes® Academy ensures you have the tools, frameworks, support, and strategies to take the next step in your and your company’s development.

Why it works:
Building a successful business doesn’t have to be overwhelming or uncertain. If you’re a service-based entrepreneur looking to refine your role, gain clarity, and connect with a supportive community, Business Heroes® Academy is here for you. Our six-phase framework transforms your challenges into opportunities, helping you create sustainable growth and lasting impact.

Explore the Entrepreneurial Journey

Comprehensive frameworks and guidance to transform your business

When you join Business Heroes® Academy, you’re not just signing up for another program—you’re gaining a complete system to guide your growth.

From weekly progress-driven sessions to expert-led support and a thriving community, every element is designed to help you move from overwhelmed to clarity and from stuck to thriving.

Here’s what’s included:

Live Online

Weekly Booster Session

Start each week with focus and progress.
Set clear priorities and get real-time feedback on your goals.
Join our up to 60-minute live session or watch replays. All sessions are recorded and available within 24 hours for 30 days.
See the full calendar here

Live Online

Bi-Monthly Strategic Power Session

Collaborate with peers and mentors to troubleshoot obstacles and celebrate wins.
Access specialized “Hot Seat” coaching or guest expert insights.
Join our up to 90 min session live or watch replays, with all sessions recorded and available within 24 hours.
See the full calendar here

ON-DEMAND

The Business Heroes® Community

Connect with like-minded entrepreneurs who understand your challenges.
Share insights, celebrate milestones, and find support from peers on the same journey.
Never feel like you’re building your business alone again.

On-Demand

Resources

Access templates, frameworks, checklists, calculators, and workbooks aligned with the six phases of the Entrepreneurial Journey.
Explore a growing library of tools tailored to your business growth.
Receive regular updates with new resources to keep you ahead.

On-Demand

Workshops

Monthly deep dives into topics like marketing, sales, packaging, AI and automation.
Gain practical insights to implement immediately in your business.
Step-by-step training to get it done.

Everything is hosted in the Business Heroes® Academy Hub—accessible via web or mobile app.

Take the First Step—Become a Founding Member

Schedule a free fika call

The Entrepreneurial Journey Framework

This is the main framework for your progress in your membership. The Entrepreneur's Journey is our proven method that has 6 phases. Each phase name tells you where you are when you have achieved all five milestones in the phase.

No matter where you are in the Entrepreneur's Journey, your membership in Business Heroes® Academy helps you take the next step in your and your company's development. When you become a member, you self-assess your progress in the Entrepreneur's Journey and receive a tailored plan for your and your company's development.

PHASE 1

You are ready

I have clearly defined and embraced my purpose (my why), aligning it with my business vision.
I have set inspiring and achievable goals and actively work toward them with intention.
I plan my time effectively, focusing on the most important activities at each moment.
I follow consistent routines and build habits that help me make steady progress.
I lead my business with a focused mindset, confidently making strategic decisions

PHASE 2

You are aware

I understand the power of my personal and business brand and how they shape my reputation.
I have identified my ideal customers and what they value most.
I clearly define the results my ideal customers achieve through my services.
I structure my services to simplify bookings for my customers.
I understand my ideal customers' journey, from being unaware of my services to becoming loyal clients.

PHASE 3

You have a plan

I have an inspiring business plan and a realistic budget that guide my decisions
I have a clear strategy to attract and engage leads effectively.
I have a streamlined plan to convert leads into customers and make booking effortless.
I have a step-by-step plan to deliver exceptional service and exceed customer expectations.
I have a clear process to encourage referrals and turn customers into ambassadors.

PHASE 4

You're more confident

My marketing consistently generates new leads and expands my network.
My follow-up process keeps leads engaged and drives steady bookings.
I confidently position myself as the best expert to serve my customers.
My customers regularly connect me with new potential clients.
I attract valuable collaborations and partnerships that expand my reach.

PHASE 6

You did it

I continuously digitize, leverage AI, and automate processes to save time and scale efficiently.
I explore and implement new strategies, testing and evaluating for growth.
I have built a talented and efficient team through strategic hiring or contracting.
I run a streamlined, profitable business that operates like a well-oiled machine.
I live my purpose fully and achieve my goals for my business and life.

PHASE 5

You are in control

I use a monthly budget checkin system to track and manage my finances.
I regularly optimize my revenue streams and control costs to increase profitability.
I monitor my customers' journey and continuously refine it to enhance their experience.
I know the value of my customers at booking, annually, and over their lifetime.
I follow well-defined routines and processes to ensure efficiency and consistency.

Your Journey Starts Here—Join as a Founder

Schedule a free fika call

Built-in time for action and reflection

At Business Heroes® Academy, we know that growth doesn’t happen by cramming more into your schedule. That’s why we’ve included intentional Implementation Weeks throughout the year.

These weeks allow you to focus on integrating what you’ve learned, revisiting key resources, and making real progress without feeling overwhelmed.

During these weeks, you’ll still have access to:

The complete Academy Hub of resources, tools, and templates.
The 24/7 Business Heroes® Community to connect with peers and mentors.
Past session recordings to revisit at your own pace.

During these weeks, no live meetups, such as Weekly Boosters or Bi-Monthly Strategic Power Sessions, are offered. See the full calendar here >>

Join us as a founding member now

AI as your virtual team member

At Business Heroes® Academy, we believe AI isn’t just a tool—it’s a valuable team member. That’s why we incorporate AI strategies and prompts throughout the Entrepreneurial Journey, helping you save time, streamline processes, and elevate your results.

Here’s how AI will empower your business growth:

AI is integrated across all training. It is woven into every phase of the Entrepreneurial Journey, from streamlining operations to sharpening marketing strategies.
Task-specific prompts: Access actionable AI prompts tailored to your business needs, whether it’s creating content, organizing data, or brainstorming new ideas.
Foundation training: In one of our first Bi-Monthly Strategic Power Sessions, we’ll teach you how to “train” your AI as a virtual team member—ensuring it becomes a trusted asset in your business.
Always relevant: Our frameworks and tools include AI guidance where it makes the most significant impact, helping you implement strategies faster and more effectively.

Whether you’re new to AI or already experimenting with it, you’ll learn how to maximize its potential and integrate it naturally into your workflows.

Join now as a founding member and start thriving

Unlock exclusive benefits as a founding member

By joining as one of the first 30 Founding Members, you’ll gain exclusive access to:

Lifetime Rate Lock: Secure $997/month (or €997/month), the lowest rate we’ll ever offer. As long as you remain a member in good standing, your rate will never increase—even as future members pay more.
Unique Bonus Access: Attend 6 or 12 live workshops, included when you commit to a 6- or 12-month membership.
Direct Influence: Help shape the Academy’s direction, features, and content as we grow. Your feedback will ensure we tailor it to a diverse, global community.
VIP Experience: Receive priority at Q&A sessions, early access to new resources, and the opportunity to provide input as the Academy evolves.

This is more than an opportunity to transform your business—it’s your chance to leave a lasting legacy in a global community of purpose-driven entrepreneurs.

Join now as a founding member

Built with you, grows with you

At Business Heroes® Academy, we believe in creating a program that’s as dynamic as the entrepreneurs it serves. That’s why we’re rolling out content phase by phase, starting with the essentials to help you take action right away.

As a Founding Member, your voice will play a pivotal role in shaping the Academy. New content will be created based on:

Community demand: Insights and requests from our engaged community.
Weekly Boosters: Topics and challenges discussed during live sessions.
Bi-Monthly Strategic Power Sessions: Additional resources designed to deepen and expand on key meeting discussions.

This means the Academy grows alongside you, ensuring it delivers exactly what you need to scale and thrive.

Even as the program fills with valuable resources, our commitment to growth doesn’t stop. We’ll continue adding fresh content every month to keep the Academy dynamic, relevant, and packed with value.

What this means for you:

Immediate value: Gain access to core resources and live sessions to start making progress right away.
Influence: Guide the creation of new tools, workshops, and content tailored to your journey.
Ongoing growth: Stay inspired with new materials released regularly, ensuring there’s always something fresh to explore and implement.

Your feedback shapes the future of Business Heroes® Academy, making this program a collaborative and evolving resource for every entrepreneur who joins.

Find belonging in a community that understands

Inside the Academy: Stories from Business Heroes

I felt stuck and needed a much-needed nudge to dedicate time and focus on business development.

During my membership, I developed my method—Crewcrafting®!

Meeting and growing alongside other entrepreneurs is essential!

Richard Gradin, founder and owner of Crewcraft Sweden AB

Attended Business Heroes® Academy in Swedish
The best thing about being a member of Business Heroes® Academy is, above all, having a sense of belonging — especially when you’re on your own.

I’ve gained so much knowledge, expertise, and the exchange of experiences, which has been invaluable for someone like me, who always works alone.

Gaining that knowledge and being challenged in my business have been incredibly valuable.

Anna Eliasson, Organizational Consultant.
Founder and owner of 4change

Attended Business Heroes® Academy in Swedish
My calendar has become structured, and I’ve learned to truly prioritize my time in favor of my business, which can be a challenge when, like me, you work from home with your personal life just around the corner.

I look forward to our Weekly Boosters every week - experiences are shared, and the week’s milestones are addressed. Getting things done! … simply put.

Marie Graf, Certified Massage Therapist & Trained Laser Therapist. Founder and owner of Muskler i Form

Attended Business Heroes® Academy in Swedish
The most significant value of being a member of Business Heroes® Academy has been moving from clarity to clarity. I’ve struggled to pinpoint what I do, what I offer, and what the value is for the customer. Gaining clarity on that and how I can express it has been incredibly valuable.

Eva Eliasson, Coach & Investor
Founder and owner of Levande Varumärken

Attended Business Heroes® Academy in Swedish
As a member, I’ve gained access to online courses, workshops, structures, processes, materials, templates, and more, which I’ve been able to explore at my own pace. This treasure trove of information has given me the tools to develop both myself and my business. Now I work more efficiently and systematically.

Maria Stjernberg Åkermark, CEO
Owner of RaMa Medical

Attended Business Heroes® Academy in Swedish
After joining Business Heroes® Academy, I feel comfortable with who I am and my message. I am confident in my expertise and ability to help the clients I want to work with. I’ve gained clarity!

Patricia Strand, Relationship Consultant
Founder and Owner of Evolutivas

Attended Business Heroes® Academy in Swedish

Join the academy

When you join Business Heroes® Academy as a Founding Member, you secure exclusive benefits at our lowest rate ever. With flexible payment options and unparalleled value, this is your opportunity to transform your business with clarity and support.

Founding Membership Options

Enrollment closes: January 31, 2025 (or when all 30 spots are filled—whichever comes first)

Prices exclude VAT, which will be added during checkout where applicable.

Most flexible option

Monthly Membership

Monthly payments

Pay $997 (or €997) monthly.
Ideal if you prefer a month-to-month commitment.

Choose your preferred currency:

>> Join Now + pay $997 today and start a subscription to pay $997 every 30 days until you end your membership.

>> Join Now+ pay €997 today and start a subscription to pay €997 every 30 days until you end your membership.

Better value

6-Month Membership

Monthly payments

6 monthly payments of $997 (or €997)
Bonus: Attend 6 online workshops live ($2,382 value).

Choose your preferred currency:

>> Join Now + pay $997 today and $997 every 30 days for 5 months.

>> Join Now+ pay €997 today and 997 every 30 days for 5 months.

Best savings!

6-Month Membership

Pay in full

Pay in full $4,985 (or €4,985) and save $997 (equivalent to one month free).
Bonus: Attend 6 online workshops live ($2,382 value).

Choose your preferred currency:

>> Join Now + pay the one-time payment of $4,985 today. (Save 20% + get bonus).

>> Join Now + pay the one-time payment of €4,985 today. (Save 20% + get bonus).

Best Value!

12-Month Membership

Monthly payments

12 monthly payments of $997 (or €997)
Bonus: Attend 12 online workshops live ($4,764 value).

Choose your preferred currency:

>> Join Now + pay $997 today and $997 every 30 days for 11 months.

>> Join Now+ pay €997 today and 997 every 30 days for 11 months.

Best savings!

12-Month Membership

Pay in full

Pay in full $9,970 (or €9,970) and save $1,994 (equivalent to two months free).
Bonus: Attend 12 online workshops live ($4,764 value).

Choose your preferred currency:

>> Join Now + pay the one-time payment of $9,970 today. (Save 20% + get bonus).

>>Join Now + pay the one-time payment of €9,970 today. (Save 20% + get bonus).

Don’t know what to choose?
Schedule a FIKA call with Sarah Watz to get help with your plan or email This email address is being protected from spambots. You need JavaScript enabled to view it.

What's included & important dates

What’s included in every founding membership:

Full access to the six-phase Entrepreneurial Journey framework.
Weekly Booster Sessions and Bi-Monthly Strategy Meetings.
Entry to the Business Heroes® Community Hub.
Access to on-demand resources, templates, and tools.
Priority VIP treatment and influence as a Founding Member.

Important dates:

Enrollment opens: January 10, 2025
Enrollment closes: January 31, 2025 (or when all 30 spots are filled—whichever comes first)
Access to the program: January 20, 2025
Check out the calendar: Upcoming live training

Join the waitlist today to be the first to enroll

Is this for you?

For you if…

You’re an entrepreneur who wants a clear roadmap for sustainable growth.
You crave weekly accountability and a supportive group of peers.
You desire proven frameworks instead of guesswork.
You’re ready to implement and level up, not just learn theories.

Not for you if…

You don’t already have an established business. (We focus on helping existing business owners grow and refine rather than teaching you how to start from scratch.)
You’re seeking a “get-rich-quick” scheme or unwilling to implement real change.
You’re not prepared to invest time and effort into your growth.

Imagine a business ...

with minimized stress and clear growth towards your vision of success. With Business Heroes® Academy, not only achieve your financial goals but also enjoy more time for what's important, ensuring a sustainable future as an entrepreneur.

It's time to level up

Step into 2025 with a proven roadmap, weekly accountability, and a global community of entrepreneurs by your side. Become a Business Heroes® Academy Founding Member today and watch your vision turn into a thriving reality.

Join the academy

Become part of a dynamic community of service-based business owners and gain access to our proven frameworks, live sessions, tools, and expert guidance to help you level up.

Get unstuck and into action

Break free from overwhelm with step-by-step guidance, expert-led support, and actionable strategies you can implement immediately.

Level up with sustainability

Attract the right clients, optimize your operations, and scale your business to ensure long-term profitability and success.

By joining the Business Heroes® Academy, you’re stepping into a community that’s built on trust, collaboration, and a shared mission: to help entrepreneurs worldwide build sustainable, purpose-driven businesses that bring their visions to life. We can’t wait to see you soar!

Hi, I'm Sarah and I'll be your guide!

I'm Sarah Watz, founder of Business Heroes® Academy, senior business strategist, and seasoned entrepreneur based in Stockholm, Sweden.

Over the years, I've spoken at events for entrepreneurs across six continents, from Silicon Valley to Malaysia. With 25+ years of entrepreneurial experience and having empowered over 10,000 entrepreneurs worldwide, I deeply understand the universal challenges—and opportunities—of building a successful service business.

From keynote speeches in Moscow and Nairobi to strategic sessions in Vancouver and London, I've witnessed firsthand how the principles of business success transcend borders.

Through your Academy journey, we'll work closely together. I'll be your biggest supporter, trusted challenger, and the one who sees your full potential. My global perspective—forged through years of international consulting—means you'll have access to battle-tested strategies that work across cultures and markets.

Together, we'll transform your expertise into a profitable, sustainable business that lights you up. I've navigated the highs and lows of entrepreneurship personally and alongside thousands of service business owners worldwide. Now, I'm excited to share these proven insights with you.

Let's make your business thrive—wherever you are.

Want to know more about my story? Visit sarahwatz.se

25+

YEARS RUNNING BUSINESSES

10,000+

Entreprenurs helped

Our 14-day guarantee

At Business Heroes® Academy, we’re committed to helping you move from stuck to thriving. We believe in the power of this program to transform your business.

To ensure you feel confident in your decision, we offer a 14-day guarantee.

Here’s how it works:

If you join before January 20, 2025, your 14-day guarantee starts on January 20, the day the Academy officially begins.
If you join after January 20, your 14-day guarantee starts when you sign up.

During this time, you’ll have the opportunity to explore the Academy, attend live sessions, and access our resources. Let us know if you feel it’s not the right fit, and we’ll issue a 100% refund. We’re here to support your business growth and give you peace of mind as you begin this journey.

The FIKA tradition reminds us that the best business decisions come from genuine conversations, not sales pitches. Let's take this time to truly understand your needs and see if we're the right fit for your journey.

Let's connect over a virtual FIKA!

In Sweden, FIKA isn't just about coffee—it's a cherished tradition of taking time to connect, share ideas, and have meaningful conversations. I would love to continue this tradition with you!

Book a complimentary FIKA Call A relaxed 30-minute conversation to explore if Business Heroes® Academy is the right next step for your business journey.

During our FIKA, we'll:

Understand where you are in your business journey
Explore your specific challenges and goals
Map out how the Academy's frameworks could support your growth
Answer all your questions about membership
Ensure you have clarity about your next steps

Why a FIKA Call?

No pressure or hard selling
Genuine conversation about your business
Clear insights into whether the Academy is right for you
Opportunity to 'meet' us before joining
Get a taste of the supportive environment we

Schedule Your Virtual FIKA

Your questions, answered

What makes this program different from others?

Business Heroes® Academy is unlike traditional MBA programs or standard business courses. While MBA programs are designed to prepare leaders to excel as employees within established companies, our focus is on empowering service-based entrepreneurs to adopt an entrepreneurial mindset and lead themselves, their businesses, and their teams effectively.

We’re also not just a course on how to start a business or take an existing one online. Instead, we’re here to help you level up your service-based business—whether your delivery is entirely in-person, a hybrid of in-person and virtual, or fully virtual.

This is not about selling products or taking a business online from scratch. It’s about helping established service business owners refine their strategies, optimize their operations, and grow confidently using proven tools, processes, and frameworks tailored for their unique challenges.

Combined with our six-phase Entrepreneurial Journey framework, live sessions, and a supportive community, Business Heroes® Academy is a transformative experience designed specifically for service-based business owners who want to up-level their business and leadership skills.

Is the program suitable for new entrepreneurs?

Business Heroes® Academy is best suited for entrepreneurs who already have an established business and want to scale or refine their operations. If you’re just starting, some foundational business experience is recommended to get the most value from the program.

What if I can’t attend the live sessions?

No problem! All Weekly Booster Sessions and Bi-Monthly Strategic Power Sessions are recorded and available for 30 days in the Academy Hub. You’ll never miss out on crucial insights or support.

What happens during Implementation Weeks?

Implementation Weeks are intentionally designed to give you space to apply what you’ve learned, revisit resources, and focus on your business. There are no live meetups during these weeks, but you’ll still have full access to the Academy Hub, the 24/7 Community, and past session recordings.

What if fewer than 30 people join as Founding Members?

Smaller groups mean more personalized attention! Whether we welcome 30 members or fewer, you can access all resources, live sessions, and community benefits.

Do I need to pay upfront, or can I join with monthly payments?

We offer flexible payment options. You can pay monthly at $997 or choose 6- or 12-month plans to get access to bonuses and pay in full to save.

How do I access everything?

Log in through our web platform at app.businessheroes.io or download the free Business Heroes® app on iOS or Android. All program resources, recordings, and community interactions are hosted there for your convenience.

How is new content added to the Academy?

New content is created based on demand from the Business Heroes® Academy community, discussions during Weekly Booster Sessions, and insights from Bi-Monthly Strategic Power Sessions. This ensures that every addition is tailored to the challenges and opportunities members are currently facing.

Will the Academy continue to grow after all the initial phases are released?

Absolutely! We’ll add fresh resources, tools, and workshops every month, giving you plenty of reasons to stay engaged and inspired as a member.

Still have questions? Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.